Colleges track demonstrated interest for several reasons:

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1. Yield Protection

A school’s yield rate refers to the percentage of accepted students who actually enroll. Colleges prefer students who show strong interest because they are more likely to commit. A high yield rate also improves a college’s ranking and reputation.

2. Better Class Planning

Admissions offices aim to fill their incoming class with students who are enthusiastic about attending. By considering demonstrated interest, they can admit students who are more likely to accept their offers, making it easier to plan housing, class sizes, and faculty needs.

3. Competitive Advantage for Students

For students, demonstrated interest can serve as a tiebreaker when competing against applicants with similar academic credentials. If two students have comparable GPAs and test scores, the one who has shown more engagement with the college may have an advantage.

How to Show Demonstrated Interest

1. Visit the Campus (In-Person or Virtually)

Campus visits are one of the strongest ways to demonstrate interest. If you can’t visit in person, many colleges offer virtual tours and online information sessions. Be sure to sign in when attending so that the college can track your participation.

2. Attend College Fairs and Admissions Events

Many colleges host events in different cities or online. Attending these sessions and introducing yourself to admissions representatives can leave a positive impression. Some schools even track attendance at these events as part of their admissions review.

3. Engage With Admissions Officers

If you have specific questions about a program, major, or student life, reach out to the admissions office. Sending a well-thought-out email or scheduling a meeting shows genuine interest. Just be sure to ask questions that are not easily found on the college’s website.

4. Apply Early Decision or Early Action

Applying early decision (ED) or early action (EA) signals to colleges that you are highly interested in attending. Early decision, in particular, is binding, meaning that if you are accepted, you must enroll. Colleges prioritize ED applicants because they contribute to a higher yield rate.

5. Follow and Engage With Colleges on Social Media

Many colleges use social media platforms like Instagram, Twitter, and LinkedIn to connect with prospective students. Liking, commenting, or sharing content can subtly indicate your interest. Some colleges even track engagement metrics as part of their recruitment process.

6. Open and Respond to College Emails

Admissions offices send emails to gauge interest. Opening these emails, clicking on links, and responding when appropriate can show engagement. Some colleges track these interactions as part of their demonstrated interest evaluations.

7. Write a Strong "Why This College?" Essay

Many colleges require applicants to answer a "Why This College?" essay prompt. A generic response can hurt your application, while a well-researched and specific answer can reinforce your enthusiasm. Mention unique programs, professors, research opportunities, or aspects of the campus culture that resonate with you.

Do All Colleges Consider Demonstrated Interest?

Not all colleges track demonstrated interest. Highly selective universities, such as Ivy League schools, often assume that all applicants are highly interested. However, many private liberal arts colleges and mid-tier universities factor it into their admissions process.

To determine if a school considers demonstrated interest, check their admissions website or visit platforms like the Common Data Set for that institution.

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Final Thoughts

Demonstrated interest can be an important factor in college admissions, particularly for schools that value engagement. Taking steps like visiting campus, attending events, and writing strong essays can help show a college that you are genuinely excited about attending.

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